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Tonushree BorborahField Journal No. 01

Gisou
Bee Well

A spoonful of the garden, every day.

Speculative concept created for my portfolio. Not affiliated with or endorsed by Gisou.

Mockup: a collage of Bee Well honeycomb jars, honey drips, daisies and a woman tasting a gummy, warm morning light.

first light, the good spoon

Gisou Bee WellField Journal No. 02

The opportunity

Gisou already owns honey in beauty.

On the shelf

Wellness gummies are booming, but most look and taste like medicine.

In the hive

A brand people already trust with honey, ready to move from the vanity to the breakfast table.

Mockup: a Bee Well honeycomb jar among daisies, honeycomb and a honey dipper.

honey is already in their hair. why not their mornings?

Gisou Bee WellField Journal No. 03

Three regulars at the hive

Who it's for
Mockup: a Bee Well jar styled for "The ritual lover".

Profile 01

The ritual lover

Lights a candle for her skincare. Wants wellness to feel like a small ceremony.

“Finally, a supplement that looks good on my vanity.”

Mockup: a Bee Well jar styled for "The busy glow seeker".

Profile 02

The busy glow seeker

Does everything on the go. Wants results that fit between meetings.

“If it tastes like honey, I'll actually remember to take it.”

Mockup: a Bee Well jar styled for "The gift giver".

Profile 03

The gift giver

Always arrives with the perfect present. Wants something pretty enough to wrap.

“This is going in every birthday basket this year.”

Gisou Bee WellField Journal No. 04

The insight

Bees never need reminding to visit the flowers.

Make it sweet enough, and neither will you.

the whole campaign, in two sentences

Gisou Bee WellField Journal No. 05

The range

Four jars, four flowers

the bright one
Mockup: the Glow jar, honey and vitamin C.
for 4pm, every day
Mockup: the Calm jar, honey and chamomile.
good hair days
Mockup: the Strong jar, honey and biotin.
the night shift
Mockup: the Rest jar, honey and magnesium.
Gisou Bee WellField Journal No. 06

The ritual

The morning spoonful

Bee Well lives in the same five minutes as the kettle and the hairbrush.

Mockup: honey dripping onto a gummy over the Bee Well jar, with daisies, a hairbrush and a mug, morning light.

best minute of the morning

6:45

Kettle on

7:00

Curtains open

7:05

The morning spoonful. Two gummies, straight from the jar.

7:20

Hair, face, out the door

Gisou Bee WellField Journal No. 07

Where it lives

Four places to find the hive

the box is the bit people will post

1

Instagram and TikTok

Ritual content: the morning spoonful filmed the way people really start their day.

2

Sephora tasting bars

Try all four flavours at the counter before choosing a jar.

3

The mini beehive creator box

A small hive that opens to reveal the full range. Built to be kept, not binned.

4

World Bee Day, 20 May

Launch day, with a donation to bee conservation from every jar sold.

Gisou Bee WellField Journal No. 08

Rollout

Three seasons in the hive

Teaser, early May

Unexplained drips

Honey starts dripping into Gisou's own posts, with no caption and no explanation.

let them wonder for a week

Launch, 20 May

World Bee Day

The range is revealed, creator hives go out and tasting bars open at Sephora.

Sustain, the next 30 days

30 day ritual challenge

One spoonful a day, posted every morning. Thirty days is long enough to become a habit.

Gisou Bee WellField Journal No. 09

Posts, a story and the tasting bar

The work
Mockup: post 01. "Your hair's favourite ingredient just found a new routine."

Your hair's favourite ingredient just found a new routine.

post 01

Mockup: post 02. "Sweet on you, inside and out."

post 02

Mockup: post 03. "Four flavours. Zero guilt. One very busy bee."

Four flavours. Zero guilt. One very busy bee.

post 03

Mockup: story. "Your hair's favourite ingredient just found a new routine."

Your hair's favourite ingredient just found a new routine.

story

Mockup: tasting bar sign. "Four flavours. Zero guilt. One very busy bee. Try all four, then choose."

tasting bar sign

Gisou Bee WellField Journal No. 10

How we'd measure it

Four numbers to count

repurchase is the one I'd watch

0M

views across ritual content

0%

of buyers repurchase within 60 days

0K

posts in the 30 day ritual challenge

0

flagship stores with sold out jars

Gisou Bee WellField Journal No. 11

Why I'd run this

I've never finished a bottle of vitamins in my life, but I've never once left a jar of honey half eaten.

Tonushree

Next up, Tim Tam Milk Magic →